100% design trade fair in london ——

In September 2014, I headed to London for the 100% Design trade fair at Earl’s Court Exhibition Centre. This was my first visit to this fair, and I can truly say I can’t wait to visit again another time.

The fair was full of exciting design, from tiny stands with brand new names through to huge stands with very well established brands.

This fair is a little different, as it is actually open to the public on the last day of the fair. It is on during the London Design Festival, of which I only managed to see very little. However if you’re a fan of design, London Design is a must!

I arrived Thursday, and did what I usually do first day of a fair – I have a good look around, try and familiarise myself with the layout, and try and cover the whole fair as much as possible. This gives me a chance to get my bearings and figure out who I want to chat to the following day. There is so much to see, it’s nice to get a rough idea of what is of interest before I start speaking to the exhibitors in more detail.

I was lucky enough to be able to head to a major Scandinavian design shop in the evening for their anniversary open evening, and it was fab to see all the classic Danish and Scandinavian design displayed perfectly in such lovely surroundings.

Friday was another fab day at the fair, speaking to potential new suppliers and having a more in-depth look at all the great products. Here’s hoping I can soon show you the fab things, which will hopefully be in store soon.